01
Start with the objective.
The questions you track should reflect what matters to your business. A visibility score only becomes useful when you understand what it means for your goals.
About Heading
A clearer direction.
For the work ahead.
We’re building a platform the marketing industry can trust to understand and improve its performance in AI search.
Why we started
The questions
were changing.
Agency clients were asking how they performed in AI search. Marketing teams wanted to know whether their brands appeared in tools such as ChatGPT. And increasingly, they needed to know what to do next.
After three years building software for marketing teams and agencies, our co-founder Finn saw that need first-hand. Together with Luke Tobin, he started Heading to help teams turn those questions into a practical way of working.
Heading brings research, tracking and action into one place, so teams can investigate what’s happening, decide what matters and move the work forward.
What guides us
Useful insight should
lead somewhere.
02
Keep the evidence close.
An answer, a citation, a change in performance: you should be able to inspect the evidence behind a finding and understand why it deserves your attention.
03
Make the next step clear.
Research should lead to work you can prioritise, carry out and review. We’re building the workflow that connects understanding a problem with doing something about it.
Where we’re going
Connect the work.
Understand the impact.
We want marketing teams to move faster, get more done and make decisions they can stand behind as AI search evolves.
That means working toward a clearer connection between the changes a team makes and the outcomes a business sees—from retrieval crawler activity and AI referrals to conversions and their value.
The founding team
Built with both sides
of the work in mind.
Software engineering and first-hand experience of building and running marketing businesses.
Backed by industry experience
Heading is funded by Unusual Group, a venture capital firm with a portfolio of agencies.
Working closely with agencies in the group has helped shape Heading as we prepare to launch—bringing the needs of agency leaders into the product from the start.
Help shape what comes next.
We’re getting ready to launch. Apply for access and bring your AI search work into Heading.
Apply for access