We track how brands appear in AI search
We started Heading because AI platforms like ChatGPT and Perplexity are changing how people find brands — and there was no good way to track that visibility. So we built it.
Making search visibility
measurable
AI platforms like ChatGPT and Perplexity now answer questions that used to send people to Google. Brands need to understand their visibility across both traditional search and these AI platforms — and they need clarity, not more noise.
Our mission is simple: give every team, whether a solo practitioner or an enterprise agency, the tools to see their complete search visibility. One platform. No compromises.
From frustration
to foundation
Heading was born in late 2024, when our founders — both search professionals with over a decade of experience — found themselves asking the same question: “Why is there no single tool that shows how we appear in AI search?”
Traditional rank trackers hadn't adapted. AI visibility was a blind spot. So we started building. What began as an internal tool quickly grew. Early users valued the unified approach — seeing AI citations alongside traditional rankings, backlink health, and site performance in one place.
Today, Heading serves hundreds of teams across the UK and beyond. We're still a small, focused team — and we ship every week.
Our journey
October 2024
Heading founded
Alex and Sam start building the first prototype
December 2024
Private beta launch
First 50 teams join the early access programme
February 2025
Public launch
Heading opens to all teams with AI search tracking
June 2025
500 teams milestone
Customer base grows across UK agencies and brands
January 2026
Enterprise tier released
Advanced features for large-scale operations
Today
Building the future
Expanding coverage, improving insights, shipping fast
What we believe
Clarity over complexity
We believe in making powerful tools simple. Every feature we build must earn its place by making your work clearer, not more complicated.
Built by practitioners
We use Heading every day on real campaigns. Our product decisions come from genuine experience, not guesswork.
Speed matters
In search, timing is everything. We ship fast, iterate constantly, and never let perfect be the enemy of useful.
Earn trust daily
Your data and your success are our responsibility. We communicate openly, price fairly, and never take your trust for granted.
The people behind Heading
A small team of search practitioners, engineers, and product thinkers building the platform we always wanted.
Alex Morgan
CEO & Co-founder
Former Head of SEO at a top UK agency. 12 years in the industry.
Sam Chen
CTO & Co-founder
Ex-Google engineer. Built search infrastructure at scale.
Jamie Taylor
Head of Product
Product leader with experience at Moz and Semrush.
Priya Sharma
Lead Engineer
Full-stack developer passionate about data visualisation.
Chris Williams
Customer Success
SEO consultant turned success manager. Speaks your language.
Emma Davis
Marketing Lead
Content strategist who practices what she preaches.
Talk to us
Have questions about how Heading works for your team? We are happy to walk you through it.
Join the team
We're always looking for talented people who care about search and building great products.
Ready to see the full picture?
Join hundreds of teams using Heading to track their visibility across traditional and AI search.