Go beyond whether your brand was mentioned. Explore the domains and pages cited in AI answers, inspect the context, and decide which sources deserve a closer look.
Look for secure pockets, a comfortable waistband and a fit that stays in place on longer runs.
Explore the cited pages
Compare the questions this guide answers with the information available on your own product pages.
Illustrative answers, sources and brand appearances—not live model results.
AI citation tracking
A mention tells you a brand appeared. A citation points to a source. Looking at both helps you understand the evidence around the answer.
Explore the domains appearing across your tracked answers. Distinguish your own site from editorial, community and other corporate sources, then narrow the view to the market and period you’re investigating.
A repeated source is a useful lead for research. It does not, by itself, prove that the source caused a brand to be recommended.
Move from a domain to the individual URLs. Inspect retrieval and citation rates by model, and follow the evidence back to the answer so you can see how a page is used in context.
Retrieval and citation are different signals. A retrieved page is not necessarily cited in the final answer; availability depends on the evidence captured for that model.
For an activewear brand, a cited running guide might answer a question your product page leaves open: how a pocket holds a phone, how fabric feels in heat, or how the fit changes over a long run.
Inspect that page and the original answer before deciding what to improve. Citation patterns can guide research; copying a cited page or adding the same information does not guarantee a future citation.
Evidence into action
Keep your research connected to the questions, markets and business objectives that matter to you.
Begin with a buyer question that matters to your business. Review its answers and cited sources in the relevant model and market.
Read the cited page. Consider what it explains, how it supports the answer and whether your own information addresses the same buyer need.
Turn the finding into a specific task, such as clarifying a product detail or improving a comparison. Return to your tracked answers to review what changes.
A mention names a brand in the answer. A citation points to a source URL. A brand can be mentioned without its website being cited, and a page can be cited without its brand being explicitly named.
Yes. Heading’s Sources view lets you move from source domains to individual URLs and inspect the associated source evidence, including per-model retrieval and citation rates where available.
No. It is observable evidence that the answer cited a source. It does not reveal every input or establish a complete causal explanation for the answer.
No. The view reflects the answers and source evidence captured for your measured prompts, models, markets and date range. It is not an exhaustive index of every AI answer.
No. Use the evidence to make a better-informed decision about your content, then measure what changes. Models can produce different answers and sources over time.
Keep the question, the source and the next action connected. Explore AI search evidence with Heading.
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