Bring AI-attributed sessions and revenue from Google Analytics 4 into Heading. Review the traffic your analytics records alongside the AI search performance you measure.
Google Analytics 4 / Illustrative month
Sessions classified using known AI-search referrers in the connected GA4 property.
Illustrative data and interface. Not live customer results.
AI traffic analytics
Appearing in an answer and receiving a visit are different events. Read each in context, with the source and attribution limits visible.
Heading classifies sessions against known AI-search referrers, including ChatGPT, Claude, Gemini and Perplexity. Use these recorded visits to understand another part of the customer journey.
Referrer-based classification cannot capture every visit influenced by AI.
Review AI-attributed revenue reported by the connected GA4 property. Interpret those figures using the events, values and attribution configuration behind your analytics.
Revenue reflects what GA4 records and attributes. It is not a claim that Heading measured every conversion or proved an incremental sales effect.
An activewear brand may see both a change in tracked answers and visits from an AI-search referrer. Reviewing the two helps frame a useful investigation into how buyers find the site.
It does not establish which exact prompt produced a session, or prove that a visibility increase caused the reported revenue. Keep the measurement source and its limits alongside the result.
Evidence into action
Keep your research connected to the questions, markets and business objectives that matter to you.
Authorise the relevant GA4 property. Confirm the website and analytics setup before interpreting its figures.
Inspect sessions and revenue attributed to recognised AI referrers. Check the selected period and the quality of your GA4 configuration.
Compare the traffic evidence with your research priorities and tracked answers. Use the combined picture to shape the next question to investigate.
Authorise Google Analytics and select the relevant GA4 property in Heading. Confirm that the property measures the right website and that its events and revenue values are configured correctly.
Sessions are classified against known AI-search referrers in the connected GA4 property. This is attribution based on available analytics evidence, not access to private conversations.
No. Missing referrers, direct visits, privacy controls and the analytics setup can limit attribution. Treat the figures as the traffic GA4 can record and classify.
It comes from the connected GA4 property and depends on its recorded events, values and attribution. It is not independently verified incremental revenue.
These views do not establish an exact prompt-to-session link. Use tracked answer performance and analytics outcomes as distinct signals rather than implying a one-to-one connection.
Bring AI-attributed traffic and revenue into the same workspace as your AI search research and tracking.
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