Nike
adidasAgent readiness
Test how agents experience your website.
Where your brand
performs in AI search.
And what to do next.
Heading tracks your brand in AI answers, investigates the sources, and recommends tasks with the evidence attached.
Which brands make running leggings with pockets?
ChatGPT
Gemini
Perplexity
ClaudeNike and adidas both offer running leggings with pockets. Compare the fit, pocket placement, and length to find your pair.
Heading found an opportunity
A place in the answer starts here.
Your visibility varies by model. Investigate the sources behind the gaps and plan your next move.
Explore the evidenceTurn AI search data
into your next move.
Know what buyers ask. See where you stand. Decide what to work on, then measure what changes.
Research the questions buyers ask. Build a prompt portfolio around your category, market, and competitors.
01 / 04Start with your domain
atlas.exampleDiscover prompts
What are your buyers asking?
Research starts with the questions around your brand.
Best project tools for small teams?
What does Atlas cost?
Which tools work for agencies?
Atlas vs other project tools?
Understand your
AI search presence.
Research the questions buyers ask, see where your brand appears, and follow the evidence behind each answer.
Visibility analytics
See where your brand appears in AI answers.
Brand visibility
Share of tracked answers40.0%
↗ 8.2 pts1 Aug30 Aug
Last 30 daysAll platforms
Prompt research
Build a portfolio of questions worth tracking.
Citation analytics
Inspect the pages and sources behind each answer.
Sources in the answer
“Which platform is right for a growing team?”
Answer sources3 citationsYour product comparisonyourbrand.example/compare
An independent buyer’s guideguide.example/best-platforms
A category overviewreview.example/category
Competitor analytics
See who gets recommended alongside you.
Improve and prove
your impact.
Turn findings into focused work. Follow crawler activity and visits, measure progress, and share the results.
Heading Agent
Investigate a change, compare competitors, and turn a finding into work your team can review.
Why did our visibility change this week?
Let’s look at the evidence.
Review the answers that changed and the sources behind them.
3 sources to reviewA gap in your comparison content
Your brand appears less often in questions about choosing a supplier.
Review source evidenceObjectives and tasks
Keep your next actions tied to a clear objective.
Crawler analytics
Understand which pages AI crawlers visit.
Crawler activity
Agent requests3,406
↗ 12.4%1 Aug30 Aug
Last 30 daysAll platforms
Traffic analytics
Follow AI referrals through to your website.
Reporting
Share the evidence, progress, and work completed.
Reporting
YYour brand · Performance review
A clearer picture.A practical next step.
Visibility40.0%
Tracked prompts50
Tasks completed8
Your buyers are asking.
Find out if you’re
in the answer.
See where your brand appears, who gets recommended instead, and which sources shape the answer. Give your team a shared starting point for the work ahead.
Apply for your brand
The AI search
agency toolkit.
From the first pitch to the monthly review. Manage the work across clients and deliver it under your own brand.
Apply for your agency
Your expertise.
Your client experience.
Pitch projects
Start with a prospect’s website and build a pitch around what you find.
Client health tracking
See which clients need attention across your portfolio.
White-label
Put your branding and domain on the client experience.
Team management
Give your team and clients the access they need.
Client dashboards
Give each client a clear view of their own performance.
Scheduled reports
Bring the results and the work into your client reviews.
Pay for what
you need to track.
Choose a plan for each property. Start with the questions that matter, then add more as your work grows.
Plans from
$40USD / month
Per property, billed annually.
Start with 25 prompts tracked daily. Increase your tracking as your needs grow.
Explore plansChoose your tracking volume.
A separate plan for each property, with the prompt allowance that fits. Add more models when you need them.
Understand visibility
- Prompt research
- Visibility, citations and competitor analytics
Decide what to do
- Objectives and tasks
- Crawler and traffic analytics
Report progress
- Reporting for your property
- Share results and work completed
Managing multiple clients?
Explore the agency toolkit and pricing for your client portfolio.
Frequently asked questions
It’s how often your brand appears when someone asks an AI platform a question. Heading records the answers, the brands mentioned, and the sources cited so you can inspect the evidence behind the numbers.
Choose up to 3 from ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Microsoft Copilot for each property. The same platform choice is available on every paid plan. Claude is not currently available for daily tracking.
The agent helps you investigate your tracking data, research sources, and propose objectives, plans, and tasks. You review proposed changes before they are applied.
You don’t need to install anything for answer tracking. Website analytics and crawler data need their own connections if you want to measure referrals, conversions, or crawl activity.
Yes. Each client can have its own property and tracking plan. Agency features add portfolio tools, client access, white-label branding, and reporting.
No. AI platforms decide what appears in their answers. Heading gives you evidence to guide your work and measures how those answers change over time.
Apply with your details and a few short answers about your business. We review applications in batches and email you when your invitation is ready.
Discover where your
brand performs today.
See the answers. Understand the sources. Know what to do next.
Apply for access