
Get started from $40 a month and scale with revenue
One rate per client. Every feature on every plan. Only pay for the clients you actually have, and set each one at the size that fits.
Everything your agency needs
All features unlocked, no surprises. Only pay for the clients you actually have, and scale up or down as your roster changes.
Billed annually. $50 a client month to month. Bigger clients take a bigger size, up to $400.
Pick any 3 at onboarding. Faded marks are billed on use.
Daily refresh
Every feature, no exceptions
Unlimited team members
The Agency Ops Add-On
$249/mo
White-label: your logo, colours, fonts, domain and sending address
Prospecting: snapshot any business before you pitch, and convert it in a click
The embeddable prospect capture widget for your own site
Clients: revenue, software cost and margin per account
Renewal risk flagged before it becomes a churn conversation
Unlimited client logins on your own domain
Add agency operations when your team needs them.
How Heading scales with revenue
What your book is worth against what the software costs you.
Build your client portfolio.
Try your own numbers to see how the monthly costs compare.
- 10 client plans × $40
- $400
- Total Heading cost
- $400
Before staff, delivery costs, taxes and other expenses. Assumes the same plan for each client; extra models and usage charges are excluded. Property prices are monthly equivalents, billed annually.
The questions agencies ask
Because your costs move with your client list, so your software should too. An agency plan makes you pay for headroom you are not using, then punishes you the month you cross a line. Per client, every client has a price you can quote against before you sign them, and it comes off the bill the month they leave.
No, and most agencies do not want that. Set each client at the size that fits: a local business on the smallest, a national brand higher up. You are billed the sum of the sizes you chose.
It is what makes this an agency product rather than a brand product: white-label on your own domain, prospecting so you can snapshot a business before you pitch it, the capture widget for your site, and client records carrying revenue, software cost and margin. A flat $249 a month whatever the roster, because it is a flat amount of work.
They come off the next bill. No notice period on a single client and no minimum term on the roster. Losing a client should cost you the client, not the client and a year of software.
Past 25 clients, yes. Talk to us and we will price your book properly, because the right shape depends on how deeply you track each one.
How many questions we watch. That is the only difference. Every feature is on every plan, including the smallest one, so a cheaper plan is never a lesser product.
Every plan draws from the same pool of 6 engines — ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Gemini — and watches any 3 of them daily. You choose which at onboarding and can change later. Extra engines from the pool are a small monthly addition. Claude, GPT 5 Search, DeepSeek, Qwen and Mistral run on Growth and Scale, billed on what you use, because their answers cost several times a baseline answer.
One question your buyers ask, monitored daily. Heading generates a starting portfolio from your site and category, and you edit it. Prompts you pause stop counting against your limit the moment you pause them.
Up at any time, and it takes effect immediately. Down at the end of the period you have paid for. Your history stays intact either way, so a downgrade never costs you the trend you have already built.
Collection stops and your history stays. Your tracking history is still there to read and to export, so you keep every day you paid to collect. Some of the deeper modules lock until you start again, but nothing is deleted because the payments ended.
No. Put your whole team in. The price is set by what you measure, not by how many people look at it.
Yes, on your domain and your branding, seeing only their own property. No seat charges, so inviting a client costs you nothing.
Nothing, and no card. Add as many clients as you like for fourteen days, then you are billed on the ones you keep. Rates start at $40 a month per client.
Bring your whole book
Choose a property plan for each client. Add more as your roster grows.
Apply for Agencies