Question 1

How is Heading different from Profound or Peec AI?

Accepted Answer

Heading includes AI-powered prompt generation that tells you what to monitor — not just how to monitor it. Every competitor gives you dashboards. Heading gives you the intelligence layer: it generates the right prompts for your vertical, scores their quality, and tells you exactly what to optimise. Agency plans also include full white-label branding, so your clients see your brand, not ours.

Question 2

What AI platforms do you track?

Accepted Answer

The Brand plan includes ChatGPT monitoring. Pro and Agency plans add Perplexity and Google AI Overview. Enterprise plans include all platforms (Gemini, Claude, GPT Search, AI Mode, and more).

Question 3

Can I switch plans later?

Accepted Answer

Yes. You can upgrade or downgrade your plan at any time. Changes take effect at the start of your next billing cycle, and we pro-rate any differences.

Question 4

What happens when my free trial ends?

Accepted Answer

Your 14-day free trial includes full access to the Pro plan. When it ends, you can choose a plan that fits your needs or your account will be paused — we never charge without your permission.

Question 5

Do you offer discounts for agencies managing large portfolios?

Accepted Answer

Yes. The Agency plan covers up to 25 properties. For larger portfolios, our Enterprise plan includes volume discounts, custom integrations, and a dedicated account manager. Get in touch and we'll build a package that works.

Question 6

What are monitored prompts?

Accepted Answer

A monitored prompt is a search query that Heading tracks across AI platforms on your behalf. For example, "best personal injury lawyer in London" is one prompt. Heading's AI generates high-quality prompts for your vertical automatically — you don't need to write them yourself.

Question 7

Can I cancel at any time?

Accepted Answer

Yes. There are no long-term contracts. Cancel any time from your account settings and you won't be charged again. Your data remains accessible until the end of your paid period.

Question 8

Is there an API?

Accepted Answer

Yes. The Heading API is available on Pro and Agency plans. It provides full read access to all your visibility data, prompts, and competitor tracking.

	Starter	Professional	Enterprise
Core
Properties (sites)	1	10	Unlimited
Tracked keywords	500	5,000	Unlimited
Team members	1	5	Unlimited
AI Search
AI platform coverage	3 platforms	All platforms	All platforms
Prompt tracking	&check;	&check;	&check;
Source attribution	—	&check;	&check;
AI visibility trends	Weekly	Daily	Real-time
Traditional SEO
Rank tracking	&check;	&check;	&check;
Site audits	Weekly	Daily	Continuous
Backlink tracking	&check;	&check;	&check;
Backlink alerts	—	&check;	&check;
Competitor tracking	—	5 per property	Unlimited
Platform
API access	—	&check;	&check;
Custom integrations	—	—	&check;
White-label reports	—	—	&check;
Dedicated account manager	—	—	&check;
SLA guarantee	—	—	&check;

Transparent pricing that scales with you

Brand

Pro

Agency

Enterprise

Frequently asked
questions

Compare plans

14-day money-back guarantee

Security built in

No hidden fees

Ready to see what you've been missing?