Find the best SEO
tool for your team.
Choosing an SEO platform is a big decision. We've put together honest, feature-by-feature comparisons to help you understand how Heading stacks up against the tools you already know.
Heading vs the competition
Detailed comparisons with every major SEO tool. See features, pricing, and honest pros and cons.
Heading vs Ahrefs
Popular backlink analysis tool with comprehensive keyword research.
- Heading includes AI search monitoring — Ahrefs doesn't
- More affordable entry pricing
Heading vs Semrush
All-in-one marketing platform with SEO, PPC, and content tools.
- Heading focuses purely on SEO — no feature bloat
- AI visibility tracking included
Heading vs Moz
Established SEO tool known for Domain Authority metric.
- More comprehensive rank tracking
- AI search monitoring built-in
Heading vs SE Ranking
Budget-friendly SEO platform for agencies and SMBs.
- AI visibility monitoring included
- Better enterprise scalability
Heading vs Serpstat
Growth hacking tool with SEO, PPC, and content marketing features.
- AI search coverage
- More accurate rank tracking
Heading vs Mangools
Simple SEO toolset focused on keyword research and rank tracking.
- More comprehensive feature set
- AI visibility monitoring
SEO tool comparison
A side-by-side look at how Heading compares with leading SEO tools across key features and pricing.
| Heading | Ahrefs | Semrush | Moz | |
|---|---|---|---|---|
| AI Search | ||||
| AI search monitoring | ||||
| Multi-model coverage | ||||
| Source attribution | ||||
| AI visibility trends | ||||
| Rank Tracking | ||||
| Daily updates | ||||
| Local tracking | ||||
| Mobile tracking | ||||
| SERP features | ||||
| Unlimited history | ||||
| Backlinks | ||||
| Backlink index | 30T+ | 35T+ | 43T+ | 44T+ |
| New link alerts | ||||
| Lost link alerts | ||||
| Link intersect | ||||
| Toxic link detection | ||||
| Site Audits | ||||
| Technical SEO audit | ||||
| Core Web Vitals | ||||
| Continuous crawling | ||||
| JavaScript rendering | ||||
| Pricing | ||||
| Free trial | 14 days | No | 7 days | 30 days |
| Starting price | £49/mo | £89/mo | £119/mo | £99/mo |
| Annual discount | 20% | 17% | 17% | 20% |
What makes us different
AI search visibility
Heading is the only SEO platform that tracks your visibility across ChatGPT, Perplexity, Gemini, and Claude. As AI search grows, this matters more every day.
Built for speed
No bloated dashboards or endless loading screens. Heading is designed to be fast — get the data you need without waiting around.
Transparent pricing
One price, all features. No upsells for "premium" data or hidden limits. You know exactly what you're paying for.
UK-first support
Based in the UK with UK business hours support. Talk to real SEO practitioners who understand your market.
Ready to make the switch?
Start tracking today. Import your existing data and see how Heading compares for yourself.