Free live session for agencies
How agencies are turning AI search
into a paid service line.
Bring one client. We’ll show you who ChatGPT recommends instead of them, live, and how agencies are packaging the fix as a service their clients pay for.
Hosted by
Finn Elliott
CEO & Co-founder, Heading
With co-host
Luke Tobin
Co-founder, Heading
In 45 minutes
Your clients are asking
about ChatGPT.
For owners, MDs and heads of SEO at SEO, content, digital PR and full-service agencies. If a client has asked why they aren’t in ChatGPT, or a brief says “optimise us for AI”, this session is for you. You’ll leave with:
- Check any client in minutes. The buyer questions their customers ask AI, who gets named in the answers, and which sources those answers cite.
- Know what to fix first. The first fixes that move a client’s AI search visibility, in the order we’d do them.
- Package it into a proposal. How to sell it as a service you can put in front of a client next week.
Bring a client
We’ll run your client live.
When you register, add one client’s website and its category. We run every client we get before the session, and we have time to show six of them on screen. If yours isn’t one of the six, you still get its result after the session.
Send us a clientWhat we’ll cover
From the first check
to the monthly report.
We show it on real clients rather than slides. We won’t promise that a client gets recommended, because nobody honestly can. We show where they stand, what to fix first and how to tell whether it’s working.
- Why Google rankings don’t get a client into the answer. What AI assistants read when they decide which businesses to name, and the question every agency is about to be asked.
- Your clients, run live. We run attendees’ clients through Heading on screen: the questions their customers ask, who gets named instead, which sources AI cites, and the top fixes.
- How agencies package it. Pitch it with a check before the first call, deliver it in fix-list sprints, and report it monthly under your own brand. We’ll show the client report on screen.
- What we found in UK dentistry. Who AI recommends when people ask for a dentist, how often, and why.
- Your questions. Ask us anything about selling AI search to your clients.
The service
Pitch it, deliver it, report it.
Pitch it.
Know who AI recommends instead of your prospect before the first call, and open with it.
Deliver it.
Work through a fix list in priority order: the sources AI cites, the facts it reads about the business, and the pages it already trusts.
Report it.
Send a monthly report under your own brand that ends in a decision, because clients never open dashboards.
For attendees
We’ll set up your first three clients.
Start a 7-day free trial within 48 hours of the session, by Sunday 1 November at 12:00pm London, and we’ll build the prompt portfolios for your first three clients with you on a 30-minute call.
Save your place