The SEO platform for internal teams
Move faster, report clearer, and prove ROI to stakeholders.
150+
In-house teams
60%
Less tool-switching
3x
Faster insights
85%
Stakeholder satisfaction
Problems in-house teams teams face
Too many disconnected tools
You're logging into five different platforms just to answer one question from your CMO.
Solved by
Unified DashboardHard to prove ROI to leadership
Executives want to know if SEO is working, but your reports are full of metrics they don't understand.
Solved by
Executive DashboardsDifficult cross-team collaboration
Getting engineering, content, and product teams aligned on SEO priorities is a constant battle.
Solved by
Collaboration ToolsLimited resources, big expectations
You don't have an agency's resources, but you're expected to deliver agency-level results.
Solved by
Priority RecommendationsReal results from a in-house teams team
Catalyst Growth
SaaS company (Series B)
The Challenge
Catalyst Growth's in-house SEO team was drowning in tools and struggling to communicate progress to leadership. They had rank tracking in one tool, backlinks in another, and no way to show AI search visibility.
The Solution
Heading consolidated their SEO stack into one platform with executive dashboards designed for leadership reporting and AI visibility tracking that aligned with their competitive positioning.
Results
5 → 1
Tools consolidated
-75%
Reporting time
+100%
Leadership buy-in
+42%
Organic growth
“Finally, one tool that covers everything we need. No more stitching together five different platforms to get a complete picture.”
Priya Patel
SEO Director, Catalyst Growth
What in-house teams teams say
“The executive dashboard saved my career. My CMO finally understands what SEO actually delivers.”
Chris Hammond
Head of SEO, Fintech Platform Co
“Collaborating with our engineering team is so much easier now. They can see the audit issues in their workflow.”
Maria Santos
SEO Lead, HealthTech Innovations
“We used to spend a week preparing for quarterly reviews. Now it takes an hour.”
Daniel Kim
Senior SEO Manager, EduTech Global
Why in-house teams choose Heading
In-house SEO is uniquely challenging. Unlike agencies that can specialise, you're often a small team (sometimes a team of one) responsible for everything. Unlike enterprises, you don't have unlimited budget for every tool. But the expectations? Those are always high.
The tool consolidation problem
Sound familiar? You've got:
- One tool for rank tracking
- Another for backlink analysis
- A third for site audits
- Google Search Console and Analytics
- Plus whatever random spreadsheets accumulated over the years
The result? You spend more time switching between tools and reconciling data than actually doing SEO. Heading consolidates your stack into one platform where everything connects.
Reporting that actually works
Here's the in-house SEO dilemma: your leadership wants to know if SEO is "working," but your reports are full of technical metrics they don't understand. Organic traffic up 15%? Great, but what does that mean for revenue?
Heading's executive dashboards translate SEO performance into business metrics:
- Traffic with revenue attribution
- Share of voice against competitors
- Progress against business goals
- AI visibility compared to competitors (a metric leadership actually finds interesting)
Cross-team collaboration
In-house SEO requires collaboration. You need:
- Engineering to implement technical fixes
- Content to create and optimise pages
- Product to consider SEO in feature decisions
- Leadership to prioritise SEO initiatives
Heading makes this easier with:
- Shareable dashboards for different audiences
- Integration with project management tools
- Audit issues that export to developer workflows
- Executive views designed for non-SEO stakeholders
The AI visibility edge
Want to get leadership excited about SEO again? Show them how your brand appears (or doesn't) in AI search. This is genuinely new data that connects SEO to the AI conversation happening in every boardroom.
In-house teams using Heading have reported significantly improved stakeholder engagement just from sharing AI visibility data — it's a fresh angle that cuts through metric fatigue.
Ready to streamline your SEO programme?
Join 150+ in-house teams using Heading to consolidate their toolstack, prove ROI, and collaborate more effectively.