Multi-market SEO from one dashboard
Track rankings across countries, languages, and search engines in one unified platform.
50+
Countries supported
20+
Languages
10+
Search engines
85%
Time saved on reporting
Problems international teams face
Different tools for different markets
Your UK team uses one tool, Germany uses another, and comparing performance is impossible.
Solved by
Unified Global DashboardRegional search engines
Google isn't the only search engine. You need to track Yandex, Baidu, Naver, and others.
Solved by
Multi-Engine TrackingInconsistent reporting
Every market reports differently, making it impossible to get a true global picture.
Solved by
Standardised MetricsAI search across markets
AI assistants work differently in different markets — and you can't track any of them.
Solved by
Global AI VisibilityReal results from a international team
Nordic Brands
Consumer goods (12 markets)
The Challenge
Nordic Brands was managing SEO across 12 European markets using multiple tools with no unified reporting. Market-specific teams couldn't share learnings, and leadership had no global visibility.
The Solution
Heading provided a unified platform with market-specific views, support for regional search engines, and AI visibility tracking across all markets.
Results
12
Markets unified
-85%
Reporting time
+200%
Cross-market insights
+34%
Global organic traffic
“Managing SEO across 12 markets used to require multiple tools. Now we see everything in one place with consistent metrics.”
Lars Eriksen
Global SEO Lead, Nordic Brands
What international teams say
“Finally seeing all our markets in one dashboard was a revelation. We found opportunities we'd been missing for years.”
Anna Schmidt
International SEO Director, EuroTech Industries
“The regional search engine support is crucial. Our Russian traffic is finally being tracked properly.”
Pavel Volkov
SEO Manager EMEA, Global Software Company
“Our quarterly global reports went from a two-week nightmare to a two-hour task.”
Yuki Tanaka
Head of Digital APAC, Lifestyle Brands International
Why international teams choose Heading
International SEO multiplies complexity. Every new market means new search engines, new competitors, new content requirements, and new reporting challenges. Without the right tools, this complexity becomes unmanageable.
One platform, every market
Heading was built for global SEO from the start:
- 50+ countries — Track rankings with location-specific accuracy
- 20+ languages — Support for every major language and script
- 10+ search engines — Google, Bing, Yandex, Baidu, Naver, and more
- Market-specific views — Let local teams focus on their market while maintaining global visibility
Regional search engines matter
In many markets, Google isn't the dominant search engine:
- Russia — Yandex holds significant market share
- China — Baidu dominates (for accessible markets)
- South Korea — Naver is often more important than Google
- Japan — Yahoo Japan still matters
Heading tracks all of these, giving you true market visibility rather than just Google visibility.
Unified reporting, local insights
The international SEO reporting dilemma: you need standardised metrics for global comparison, but you also need local nuance for market-specific optimisation.
Heading solves this with:
- Global dashboards — Compare markets on standardised metrics
- Market-specific views — Drill into local performance with relevant context
- Custom segments — Group markets by region, language, or business unit
- Automated roll-ups — Generate global reports automatically
AI visibility goes global
AI assistants behave differently in different markets. ChatGPT responses vary by language and region. Local AI assistants are emerging in key markets. Heading tracks AI visibility across markets, giving you:
- Market-specific AI visibility data
- Cross-market comparison of AI brand mentions
- Trending AI search topics by region
- Early warning of regional AI search shifts
Cross-market learning
One of the biggest opportunities in international SEO is cross-pollination: strategies that work in one market often work in others. Heading makes it easy to spot these patterns:
- Identify top-performing pages by market
- See which content strategies drive results globally
- Share successful approaches across regional teams
- Benchmark market performance against each other
The international teams that succeed are those that balance global consistency with local execution. Heading gives you the tools to do both.
Explore other use cases
Ready to unify your global SEO?
Join international teams using Heading to track, analyse, and optimise across markets from one powerful platform.