SEO built for online retail
Track product rankings, monitor category visibility, and understand AI product discovery.
100+
E-commerce brands
1M+
Products tracked
32%
Avg traffic increase
£2.4M
Attributed revenue
Problems e-commerce teams face
Managing thousands of product pages
Enterprise SEO tools aren't built for the scale and structure of e-commerce catalogues.
Solved by
Product-Level TrackingLosing visibility in shopping results
You're showing up in organic results but getting crushed in product carousels.
Solved by
SERP Feature TrackingCategory pages underperforming
Your category pages should be ranking powerhouses, but they're invisible.
Solved by
Category MonitoringAI shopping recommendations
When customers ask ChatGPT for product recommendations, are your products mentioned?
Solved by
AI Product VisibilityReal results from a e-commerce team
Urban Outfitters UK
Fashion & lifestyle retail
The Challenge
Urban Outfitters UK was tracking rankings manually for a fraction of their catalogue. They had no visibility into AI shopping recommendations, which were increasingly influencing their target demographic.
The Solution
Heading provided product-level tracking across their entire catalogue, category page monitoring, and AI visibility tracking for product recommendation queries.
Results
15,000+
Products tracked
+45%
Category visibility
+120%
AI mentions
+28%
Organic revenue
“Understanding how our products appear in ChatGPT recommendations has been game-changing. We've adjusted our content strategy and seen real results.”
Tom Harrison
Head of Digital, Urban Outfitters UK
What e-commerce teams say
“Finally, an SEO tool that understands e-commerce scale. Tracking 50,000 products was impossible before Heading.”
Jennifer Wu
SEO Manager, TechGear Direct
“The product carousel tracking alone justified our switch. We can see exactly where we're losing share.”
Alex Morton
Digital Marketing Director, HomeStyle Living
“Our content team now knows exactly which products need description improvements based on AI visibility data.”
Sophie Green
Content Lead, BeautyBox UK
Why e-commerce teams choose Heading
E-commerce SEO isn't like regular SEO. You're managing thousands of product pages, competing for featured snippets and shopping carousels, and increasingly, trying to appear in AI product recommendations.
Built for catalogue scale
Most SEO tools break down when you need to track thousands of products. Heading was built for e-commerce scale:
- Product-level tracking — Monitor rankings for your entire catalogue, not just your top 100 products
- Category page monitoring — Track how your category pages perform against competitors
- SERP feature tracking — See exactly where you're winning (and losing) in shopping carousels, featured snippets, and product rich results
The AI commerce revolution
Here's what's changing: customers increasingly ask AI assistants for product recommendations. "What's the best running shoe for flat feet?" "Which laptop is best for video editing?" "What's a good gift for a 10-year-old?"
If your products aren't showing up in these AI recommendations, you're missing a growing channel. Heading's AI visibility monitoring shows you:
- Which product queries mention your brand
- Which products get recommended by AI models
- How your AI visibility compares to competitors
- Trends in AI product recommendations over time
From data to action
E-commerce SEO generates a lot of data. Heading helps you focus on what matters:
- Product opportunities — Products with high search volume but low rankings
- Category gaps — Categories where competitors are outranking you
- Content priorities — Product descriptions that need improvement
- Cannibalisation issues — When your own pages compete against each other
Integration with your e-commerce stack
Heading integrates with the tools you already use:
- Google Search Console and Analytics
- Shopify, Magento, WooCommerce
- Product feed management tools
- Your existing BI and reporting platforms
Explore other use cases
Ready to dominate product search?
Join 100+ e-commerce brands using Heading to improve product visibility across traditional and AI search channels.